Almost Time To Upgrade The Phone – Not To Samsung

I’ve seen this commercial several times. It’s not for the American market because it’s too long. It’s an advertisement for the international market and this makes it worse given its potential reach.

I can imagine the scene at Samsung’s marketing department. A group of women are reviewing potential advertising spots submitted by their advertising agency. This commercial is run. Once ended, the accolades are delivered by the marketing cupcakes…

“Oh, my husband really needs to evolve, this is a great video!”

“My boyfriend does exactly that, I wish I could get him to do more in the house.”

“Men are such neanderthals.”

So, the video is approved with little discussion. Fine, Samsung is a business and its very essence is to increase profits. I can live with that provided that Samsung understands that the consumer can make purchasing decisions independently. More importantly, consumers can talk amongst themselves to influence other consumers. As a blogger, I urge my readers to avoid Samsung products. When it’s time to upgrade my phone, I’ll make a point to select a brand that doesn’t take such a dim view of men.

However, if Samsung were truly clever, there would be a follow-up video where this happens: “…a put-upon husband tired of the rolling-pin treatment can magically morph his bon-bon chomping, soap-opera addicted, bitchy shrew-in-curlers wife into a physically fit & active sex-pot who fixes doors, pours cement driveways, replaces garbage disposals, hunts wild game, and earns a paycheck.”*

That would be hilarious and then I’d be happy to buy outright a spiffy new Samsung smart phone should this happen.

* From a comment on the Youtube video.

About these ads
  1. #1 by Old Glory on May 27, 2013 - 10:51 AM

    Wow, that commercial is absolutely awful. Hard to believe that got a green light, but I suspect Samsung’s marketing dept is just as you described.

  2. #2 by Leap of a Beta on May 27, 2013 - 11:32 AM

    Makes me wish I didn’t currently have a samsung. Ugh.

  3. #3 by Frank on May 27, 2013 - 11:50 AM

    The only thing missing from that video was him breastfeeding the kids as well.

  4. #4 by greenlander on May 27, 2013 - 12:29 PM

    I just sent a link of this youtube to a girl I know who is having problems in her marriage. It seems that her husband got fired from Google and now sits at home and plays World of Warcraft all day. They she went on a long rant about her husbands faults and how I am the only man who understands her.

    When I am back in the United States in three weeks I am going to cuckold that lazy shit like there is no tomorrow.

    Thanks Private Man! I owe you a beer!

    • #5 by Vicomte on May 27, 2013 - 2:01 PM

      Personally, I don’t think that’s what PM was going for, exactly.

    • #6 by P Ray on May 29, 2013 - 8:07 PM

      It seems that her husband got fired from Google and now sits at home and plays World of Warcraft all day.
      So Google isn’t the best employer in the world, and it seems that tech jobs come and go.
      Another reason for men to build their skills along multiple platforms: you may be good in a company, but it’s a crapshoot as to whether someone else will hire you at the same salary…

  5. #7 by Novaseeker on May 27, 2013 - 2:57 PM

    Samsung is the Apple of Android, anyway. Very corporate. Very conformist. There was a time when Android was the hip non-conformist, non-Apple cool phone, and now it’s just the same corporate schlock. We need a linux phone.

    • #8 by Jeremy on May 27, 2013 - 11:55 PM

      uh, android is as close to linux on a mobile device as you can get. Besides, Samsung put out the galaxy nexus, which is still one of the best stock-android devices out there. Sure, our Korean tech overlords messed up on this commercial, but they’re not anti-oss

      • #9 by P Ray on May 29, 2013 - 8:09 PM

        Android is merely the front end for a linux interface.
        Much like Windows 8 is merely HTML5+Windows 7.
        Smartphones … are just stripped down computers with a 3G/4G dongle. And of course, their own proprietary software distribution. Kind of a downgrade if you ask me.

  6. #10 by Sam Saader on May 27, 2013 - 3:37 PM

    I really like this video. As a quasi- long term MRA reader(about two years) and one whom never commented before, I would like to remind you of a few things I’ve learned in the past 50 years of life. Even if we do evolve, women will not be satisfied. Nobody stays stupid for ever, and if I evolve to her liking, why do I need her?

    I have a few Samsung products and this ad made me do more research on their evolve IDEA. I’m thinking about buying it. If I can get it for around $2000, I think it would be a good deal. If a man evolves to the point where he can shed himself of the chores foisted on him by a woman, hummmmmm. “If there won’t but for one thing, there would be a bounty on their heads.” Dave Doddgen, Summer 1984, Grants New Mexico. When you read that try to listen in a deep east Texas drawl.

    Single, Never, Married & I can cook and clean a house.

  7. #11 by Chewie on May 27, 2013 - 5:10 PM

    I’m surprised she didn’t make him plug it into the TV.

    Evidently, evolution means being her butler and catering to her every whim. Doing so would make her happy would show him to be the gentleman (lackey) he really is. That’s what makes a husband evolved? Thanks, Samsung, for a “humorous” ad about how men must constantly be working to make women happy.

  8. #12 by Dr. Illusion on May 27, 2013 - 5:19 PM

    Sadly, I have to say that the guy in that commercial was a worthless lazy shit who needs to be dumped. But I understand your angst about the particulars of his “evolution”.

    • #13 by BC on May 27, 2013 - 6:06 PM

      Way to miss the point. TV/CM portrayals of men vs. women, doh?

  9. #15 by Micha Elyi on May 27, 2013 - 6:02 PM

    “Men are such neanderthals,” she cooed. Any dreaming of a traditional man always gave Darla a reason to get excited. She wished most of all for a strong, silent type.

  10. #16 by A Northern Observer on May 27, 2013 - 6:22 PM

    Stepford Husbands anyone?

  11. #17 by an observer on May 28, 2013 - 3:10 AM

    According to Edelman web site the creative geniuses that unleashed this tripe are:

    the world’s largest PR firm – thousands of talented employees connecting, informing, and creating inspiring work around the globe. We recalibrate brands to broaden awareness, reframe global positions and re-connect with core customers. Our business is to help you form relationships and effectively engage…

    The presentation is more akin to a wish list of an unreformed nine year old girl, stuck in the ‘all boys are horrible’ phase.

  12. #18 by play nice on May 28, 2013 - 12:51 PM

    I am reminded of the “red button” court scene in the movie “How to murder your wife and get away with it”
    press the button, the wife disappears and there are no consequences
    every man on the jury was ready to press the button

  13. #19 by Richard Cranium on May 29, 2013 - 4:07 PM

    The irony of all this is that it’s the hard work of men who invent, build and manufacture 99% of everything so the daffy dames can have a life easy enough that discussing what smartphone to get is the biggest concern they have.

    • #20 by P Ray on May 29, 2013 - 8:02 PM

      Those daffy dames still have to return to those hard-working men to get their phones repaired.
      And pay for it, of course. As Nelson Muntz says, “Ha Ha!”

  14. #21 by M3 on May 30, 2013 - 12:16 PM

    HTC Phone, LG TV + Bluray, Asus Nexus 7 Tablet.

    Was very close to wanting to upgrade to Galaxy S4. Urge to upgrade gone.

  15. #22 by Batou Kovacs on May 31, 2013 - 4:31 PM

    This is all driven by fiat money. Talk to any advertising pro and they will tell you that 75% of effective ad revenue goes to women’s eyeballs. Women like to shop 75% more than men. As a result, 75% of your mass media is made for women. Videogames do not have ads, hence videogames are a male medium.

    This is consumer culture by design. In the spirit of Ed Bernay’s invention of the PR industry, alpha male billionaires own all the major media companies, and they fund the feminist non-profits, so they are never put in the misandry spotlight. As a result the beta male worker bees are cheap easy targets of ridicule in mass media. Deciding to opt out of a playing field funneled to the 1%, the beta males plug into the fantasy world of sports, videogames, and pron.

    If the beta male choads ever decided to unplug, they would be in the streets burning the homes of the billionaires and taking their daughters. LOLZZOLZOLOL. But don’t worry, your benevolent chinese overlords are arriving now to buy up all the remaining real estate and provide you with quality consumer products! 祝你今天愉快

    • #23 by P Ray on June 16, 2013 - 9:43 AM

      The beta male chodes … are now more likely to be hitting on the daughters of the women that love alphas.
      If they don’t succeed, there is at least the truth that they aren’t “settling” for women.
      Or paying for someone who won’t put out.
      “Not losing” is also a form of winning … against people who see you as just a walking wallet.
      LOLZLOLZ!

  1. Almost Time To Upgrade The Phone – Not To Samsung |Viva La Manosphere
  2. Why I'll never buy a Samsung again - A Geek in the Wilderness
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